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Top 10 Product Development and Innovation Management Predictions for 2024

Planview

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. While they weren’t always classified as such, history is rife with disruptions, which now seem to arrive faster and more frequently.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers. We cover personas in our 3-day experience events.