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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

It not only makes the piece more entertaining, it also helps the user understand and remember it. Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio. It’s very much the territory of Sound Strategies ( [link] ).

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Your New Excuse to Get an Xbox

Boxes and Arrows

Is social media and building an online community part of your strategy? Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. Are you leveraging a marketing campaign that already has audio, animation, and transition styles and a narrative associated with it?

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Could Your Business Brand Have a PR Problem?

The Human Factor

Indeed, if you’re not careful, your time and attention can be so consumed with the minutiae of day-to-day operations that you have very little time to devote to strategy. UZU Media , for example, provide all manner of digital solutions from web development to social media and multi-platform advertising all under one roof.

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Changing Lanes

Boxes and Arrows

In my own career, I’ve been an illustrator, graphic designer, art director, multimedia developer, web designer, web developer, ad operations trafficker, and more. I’ve managed designers, developers, and non-technical folks. Lesson: Identify and communicate the win-win.

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