Exercises Marketing Product Strategy Strategic Thinking 
BrainZooming
APRIL 5, 2016
The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.
BrainZooming
OCTOBER 11, 2016
It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis.
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BrainZooming
FEBRUARY 22, 2016
During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.
BrainZooming
JULY 12, 2016
Business growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?
BrainZooming
JUNE 28, 2016
We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.
BrainZooming
JANUARY 29, 2016
We are working with a client to develop a content marketing strategy for multiple business units in the organization. The first step was for our client to talk with the presidents of the various business units to understand their strategic objectives. What are Strategic Objectives? 3 Helpful Questions.
BrainZooming
SEPTEMBER 28, 2015
On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.
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