Bring Startup Speed to your Innovation Team with Personas
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Successful teams update personas every 2-3 months as they learn more about customer needs, or even more frequently in the early weeks of a new project. So… just who is our customer anyway? Customers have different needs.
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