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Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

Put that together with difficulties in tracking pertinent details of each project while being hit with a steady flow of new information from leadership and other key stakeholders, it becomes clear how a product roadmap might become muddied and lose focus.

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Bringing The Business Along

Innov8rs

How to deal with this tension? How to get internal stakeholders to understand what’s happening outside? i2M operates as a separate legal entity, with simple processes and separate financing controls, so innovators can test ideas, fail, and learn without affecting the core business. How to overcome this hurdle and ensure support?

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The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

By reading their responses, I learned that effective relationships between UX and technical staff could be created and sustained by actively involving scrum teams in the UX process, by active participation by UX professionals in team activities, and by frequent communication with team members about UX issues. UX managers.

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