Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber
IdeaScale
JANUARY 22, 2020
NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks. Dr. Szajnfarber recognized the value of crowdsourcing innovation but realized people didn’t know how to think about large situations where certain decisions need to be made well in advance. Recent surveys reveal 50.8
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