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Innovation is too easy

Jeffrey Phillips

Corporations assign teams without skills or experience, rapidly conduct "brainstorming" exercises based primarily on current opinion or past experience and move as quickly as possible to present a small handful of ideas to a wary executive team. This crowds the product development process and eliminates room for new concepts to enter.

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Experimenting Your Way to Bolder Innovation

Qmarkets

If you want to create a successful, hyper-growth company, you've got to focus on empowering your teams to rapidly experiment.” When data-driven experiments are run (like market surveys), they often take too long, cost too much or deliver little new insight to develop the idea. Encourage bold/crazy ideas 2.

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Experimenting Your Way to Bolder Innovation

Qmarkets

caption id="attachment_21197" align="alignleft" width="330"] Jeff Holden - "Build a team that has an experimental ethos"[/caption] Jeff Bezos, Founder and CEO of Amazon, states : “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day…”. Encourage bold/crazy ideas 2.

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Experimenting Your Way to Bolder Innovation

Qmarkets

caption id="attachment_21197" align="alignleft" width="330"] Jeff Holden - "Build a team that has an experimental ethos"[/caption] Jeff Bezos, Founder and CEO of Amazon, states : “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day…”. Encourage bold/crazy ideas 2.