Remove Innovation Processes Remove Marketing Remove Product Innovation Remove Trends
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What to innovate now

Jeffrey Phillips

This is a great mode that I constantly refer back to with my clients, to convince them to think about innovation beyond product innovation. Today, experience innovation, process innovation and service innovation is as important as a new product.

Agile 261
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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Are you looking for ways to take your innovation strategy to the next level in 2020? Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Crowdsourcing is a great way to assemble data for product innovation.

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Finding the best innovators

Jeffrey Phillips

Again, Pareto raises his head to say less than 20% of your people are even reasonably prepared to do interesting innovation work. I am talking about Horizon 2 and Horizon 3 (transformative and disruptive innovations), which of course can come in a variety of types - Doblin identifies ten types of innovation.

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Innovation needs the power of completing the 4th Industrial Revolution

Paul Hobcraft

Innovation is ready for those accelerating and being fully committed to their 4IR journey. Then innovation can finally play its true part in discovering, leveraging and delivering new value and impact. We have to recognize the days of simple product innovation are dwindling. is the revolution that connects all the parts.

Industry 289
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Don't forget the steak: What Super Bowl ads forget

Jeffrey Phillips

There's an old marketing adage that you sell the sizzle, not the steak. I wonder, as I watch Super Bowl television ads, how many marketing people have forgotten the basic tenets of their craft. It's as if we are supposed to buy the products because of the really interesting advertising, rather than the benefits they provide.

Marketing 113
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2 Super Smart Ways to Catalyze Innovative Success

BrainZooming

An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Point-of-Sale Analytics Trends.

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5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Innovation — a necessary component of any successful business in the modern world. Without it, our companies would fail to grow and evolve with the ever-changing markets that we are serving. However, this is not an effective way to stay ahead of the trends and competitors in your industry.