Innovation Processes Marketing Radical Innovation Reference 
IdeaScale
APRIL 14, 2021
Social Innovation. Social innovation refers to both the new strategies, concepts and ideas innovated to meet the social needs of society (including, but not limited to, working conditions, education, health, and community development) as well as the social processes of innovation, including open innovation techniques.
Qmarkets
APRIL 17, 2024
Discontinuous innovation represents a seismic shift in how industries function and evolve. By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete.
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Paul Hobcraft
SEPTEMBER 25, 2023
From incremental to radical : Innovation used to be seen as an incremental process where organizations improved their existing products, services, or processes by making small changes. Disruptive innovation is the creation of a new value proposition that displaces existing ones 2. References 1. oecd.org 2.
Qmarkets
MARCH 27, 2024
It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.
mjvinnovation
NOVEMBER 12, 2020
For many companies, innovation means taking products and services and changing them in detail: color, shape, features, size, etc. However, this form of incremental innovation alone does not work anymore in many markets. In summary, innovation is always a big challenge – it needs to be understood, first, and foremost.
Tim Kastelle
MARCH 7, 2016
The platform environment is mostly characterized by a tension between collaboration and competition of the participating companies, often referred to as coopetition. Incremental innovation : Even in highly mature industries, such as automotive, experimentation gains ever more importance. Interactions are complex and unpredictable.
Integrative Innovation
AUGUST 1, 2014
The funnel describes the main stages and gates every idea has to pass through on its way to a product, service or business model innovation. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. However, we suggest a model that goes beyond the market launch and adds two more phases.
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