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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

We’re happy to have them back today with an article adapted from a newsletter they published on a leadership training program Walmart is rolling out in its US stores. Walmart and the Impact of Leadership Training. Department managers are receiving training, greater authority, and latitude to manage their department teams.

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Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

Suppose you’re going into a meeting and taking over leadership of a team or initiative where those you will be leading have been involved and active previously. The question in each of these cases is how you use your leadership skills so you can “fake it until you make it?”. 8 Ways to Fake It Until You Make It.

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Unleash Your Visual Superpower!

Boxes and Arrows

*Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. Design itself is a product. Does a designer just make pictures?

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Strategic Thinking Exercise – An Alternative Vision Statement Approach

BrainZooming

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.

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Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.