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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. This could include areas such as sales and marketing, product development, or human resources. Click Here Blog Subscrition Here Email*

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Part 1: Accelerating the impact of Innovation Campaigns

Values Centered Innovation

In a 2007 McKinsey Quarterly article on “Leadership and Innovation,” the authors made it quite clear that “Innovation is a core driver of growth, performance and valuation.” Develop stronger marketing and branding. Download the full white paper. The leaders in Product Development? Technology/R&D?

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Building the In-house Design Agency

Boxes and Arrows

Not every project is appropriate for the in-house agency, and a smart group should not overload themselves by taking on every project nor risk ruining their reputation by taking on projects poorly suited to their team, like trying to do marketing with a product design team. Development is an ongoing problem.

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