Remove Leadership Remove Social Innovation Remove Strategy Remove Video
article thumbnail

Tackling Digital Transformation Challenges with Ease: Strategies for Success

Tullio Siragusa

Tackling Digital Transformation Challenges with Ease: Strategies for Success The digital transformation journey is essential for businesses to remain competitive and relevant in today’s fast-paced, technology-driven world. To overcome this challenge, it’s crucial to establish strong leadership support.

article thumbnail

Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

Turning Reverse Engineering of Business Goals into Strategies. In business it can be a creative process on how to bring about new change, and innovation. We talk about reverse-engineering outcomes into strategy, building and positioning for technology, and the ins and outs of storytelling. Reverse-Engineering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 female innovation leaders share their definition of innovation

Idea to Value

Then, have a process for aligning strategy (which pulls you forward) with budgeting (which anchors you backward) with project governance (which is usually a total mess) with people’s incentives. As one of the world’s top experts on innovation and growth, Rita’s work is regularly published in the Harvard Business Review. Tiffani Bova.

article thumbnail

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

By differentiating themselves through these strategies, traditional advertising and public relations companies can remain competitive and continue to offer valuable services to businesses in an increasingly self-service tech-driven market.

article thumbnail

Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Therefore, the strategies used to attract their attention need to be more than just effective; they must be responsible, respectful, and add genuine value to their experience. Thus, the focus shifts to personalized and context-aware strategies that align with the diverse and evolving preferences of the digital audience.

article thumbnail

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

By starting with empathy and understanding the needs of both sales and marketing teams, Design Thinking can create a shared vision and joint strategy that aligns with the goals of both functions. This strategy should outline how the two functions will work together to achieve the shared vision.

article thumbnail

Revolutionize Your Event: Selecting the Best Innovation Keynote Speaker

Leapfrogging

Recognition and Awards : Awards and recognition from reputable institutions can validate a speaker’s contributions to the field of innovation. Publications and Thought Leadership : Authoring books, articles, or maintaining an active blog on innovation topics can demonstrate thought leadership.