Crowdsourcing ideas: sexy ideas get implemented
Norbert Bol
APRIL 10, 2016
new product development) by an undefined, generally large group of people in the form of an open call. Most studies about idea crowdsourcing focus on the phase of idea generation. Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development. Literature. Schemmann, B., Herrmann, A.
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