article thumbnail

IA Summit 10 - Day 1

Boxes and Arrows

In his presentation, Eric Reiss outlines a few basic, non-technical tips to help increase a company’s chance of online success and let CEOs do what they do best— lead. He also covers some tips about how to use Axure, the prototyping tool he’s used at Ascentium, to gain momentum and get clients.

article thumbnail

Changing Lanes

Boxes and Arrows

It also values generalist knowledge: THIS is how you bus tables, how you handle a customer who’s had too much to drink, and how you report (or don’t report) tips. In my own career, I’ve been an illustrator, graphic designer, art director, multimedia developer, web designer, web developer, ad operations trafficker, and more.

Change 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your New Excuse to Get an Xbox

Boxes and Arrows

Is social media and building an online community part of your strategy? Tips, tutorials, and demonstrations from other game characters allow the player to learn as they go. Hints, tips, factoids, instructions, and trivia are displayed while the player patiently waits for the fun to start.

Video 44
article thumbnail

Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio. Wireframes, card sorting exercises or eye tracking can be used to evaluate information architecture or interface design, but these techniques do not work for developing and testing audio content.

Design 61