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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

JUNE 19, 2017

a strategy known as “spray and pray” in the venture capital world, which has been adopted by a myriad of companies. Most corporations using the “spray and pray” method have disorganized innovation strategies. The same strategy was used by IBM in the 1950’s, when it was transformed from a tabulating to a computing company.

How To

How To Innovation Strategy Strategy

When innovation led to a reversal of fortunes

hackerearth

MAY 12, 2017

Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Their producing tons of bricks inside-the-box strategy didn’t work.

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Innovation Disruption Marketing Underperforming Technical Team

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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

When innovation led to a reversal of fortunes

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