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Summaries of the 50 Best Business Books

Destination Innovation

by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.

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Microsoft buys LinkedIn – Smart move or Dumb move?

Destination Innovation

The most notorious example was the purchase of Time Warner by AOL in 2001 for a massive $164B. It was an attempt to take on Google in online advertising and it failed. Yahoo’s online advertising business is worth very little today. This is especially true in the high-tech sector which has a catalogue of failed mergers.

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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

a strategy known as “spray and pray” in the venture capital world, which has been adopted by a myriad of companies. Most corporations using the “spray and pray” method have disorganized innovation strategies. The same strategy was used by IBM in the 1950’s, when it was transformed from a tabulating to a computing company.

How To 40
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A New Model to Start Innovation

Gijs Van Wulfen

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. No priority for innovation.

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A New Model to Start Innovation

Gijs Van Wulfen

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. No priority for innovation.

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When innovation led to a reversal of fortunes

hackerearth

Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Their producing tons of bricks inside-the-box strategy didn’t work.

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IA Summit 09 - Day 1

Boxes and Arrows

Designing For, With, and Around Advertising – Karen McGrane User experience designers often express a desire to play more of a strategic role in guiding business decisions. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.