Remove 2001 Remove Design Remove Enterprise Remove Software Developers
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The Rise of Product Management

Moves the Needle

Also, while human-centered design certainly existed, the practices of “design thinking” reaching tech companies to any real degree was still a decade away. By 2001, I was running Product Management at a different company. Agile and Human-Centered Design The Agile Manifesto of 2001 was a game-changer in product development.

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Integrating UX into the Product Backlog

Boxes and Arrows

Teams moving to agile often struggle to integrate agile with best practices in user-centered design (UCD) and user experience (UX) in general. Agile methods were developed without consideration for UX best practices. Early agile pioneers were working on in-house IT projects (custom software) or enterprise software [ 1 , 2 ].