2001 Design Report Software Development 
Moves the Needle
MARCH 1, 2023
Ken Beer was the Director of Product Management and reported into the Marketing department. It was not unusual to find PM’s who reported into Engineering at the time, the two cases perhaps reflecting the above origin stories. By 2001, I was running Product Management at a different company. I had never heard of Agile.
mjvinnovation
MAY 16, 2019
Agile is, first and foremost, a philosophy that emerged from the Agile Manifesto when a small group of people gathered in 2001 to discuss their feelings about the traditional approach to managing software development projects. Download right now the Design Thinking and Agile e-book in the context of Digital Transformation !
Matthew Griffin
MAY 26, 2015
Company Executives are increasingly compelled to report profit in percentage terms so naturally they promote and reward the behaviours that increase margins. Almost from the start of its journey Steve Jobs and the Executive Board shaped Apple into an innovative Design company and this is an important distinction to make.
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