2001 Innovation Management Marketing Strategy 
Innovation 360 Group
MAY 29, 2016
A fter collecting and studying innovation data from over 1,000 companies in 62 countries, I’m often asked whether Small and Midsize Enterprises (SME) are more innovative and entrepreneurial than larger corporations. In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question.
Innovation 360
MAY 29, 2016
A fter collecting and studying innovation data from over 1,000 companies in 62 countries, I’m often asked whether Small and Midsize Enterprises (SME) are more innovative and entrepreneurial than larger corporations. In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question.
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Gijs Van Wulfen
MAY 5, 2017
That’s why I am sharing with you the following highlights of The Innovation Maze. 15 obstacles are hindering innovation at its start. As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo.
Idea Drop
NOVEMBER 15, 2017
Christensen, the term ‘ disruptive innovation ’ refers to a new entrant into a market who eventually disrupts and outperforms the established players. The process begins with a new company addressing a gap in the market, where a segment of the population has traditionally been overlooked. Coined by Clayton M.
Innovation 360 Group
MAY 10, 2016
– In todays globalized and digitalized world, Innovation capability is emerging as the most crucial success factor for companies that wants to master sustainable growth and profitability! Never before has boards and board members faced a larger challenge than todays need for effective linking between innovation and corporate strategy.
Innovation 360 Group
JULY 4, 2019
Your optimal value proposition at the moment lies at the intersection of the best offer externally and the most effective marketing capabilities internally. One factor shared by these market leaders is a DNA Focus. Failing to manage internal conflicts and legitimacy problems. Trailing behind temporary market preferences.
Gijs Van Wulfen
NOVEMBER 7, 2016
However, the “Fuzzy Front End” is unfortunately the least well-structured part of the innovation process, both in theory and in practice.” [ii]. 15 obstacles are hindering innovation at its start. I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?” No market need.
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