2001 LEAN Marketing Roadmap 
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
David Marks
MAY 19, 2017
Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. But their ways quickly diverged. But nothing lasts forever.
David Marks
MAY 19, 2017
Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. But their ways quickly diverged.
Expert insights. Personalized for you.
52 
Let's personalize your content