Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
Magretta, 2002). Alex Osterwalder defines a business model as “a set of assumptions or hypotheses” and Michael Lewis claims that “all it really meant was how you planned to make money” (Ovans, 2015). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002).
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