There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). Newtown Square, PA: Project Management Institute. We are often specifically asked to improve on them by finding cost savings, improving their functionality or design. This quote is from the former U.S. Characterizing unknown unknowns.
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