Remove 2002 Remove Culture Remove Radical Innovation Remove Technology
article thumbnail

Customer Orientation Effects on Innovation

Integrative Innovation

For example, cordless telephones were a radical innovation relative to wired phones because they were based on a substantially new technology; however, their customer base was essentially the same. DVD players provide another example, as they used optics technology as opposed to the magnetic technology used in VCRs.

article thumbnail

Spotting Innovation Opportunities

ITONICS

If a company focuses on incremental innovation and simple stage-gate ideation processes only, it won’t keep up in the long run. When talking about innovation, existing companies should, therefore, be entitled to create those breakthroughs by themselves. The Innovator’s Dilemma. They really have to mean it.