Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
However, very few managers are able to explain their company’s business model ad-hoc, and even fewer can define what a business model actually is in general. Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). The object of innovation 2.
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