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There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently

Paul Hobcraft

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. The knowns are those products, services, processes, etc. This quote is from the former U.S.

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COVID-19: Business R&D Spending Will Fall by at Least 5-6%

Commodore Innovation

And it might be larger ways such as helping to drive or facilitate innovation processes that identify ways your organization can help our communities and our governments (e.g. Longer-term implications for innovation Innovation leaders will also need to turn their attention to longer-term questions.

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Spotting Innovation Opportunities

ITONICS

So why is it so very important to take this upstream step in the innovation process? If a company focuses on incremental innovation and simple stage-gate ideation processes only, it won’t keep up in the long run. Disruptions arise when companies approach innovation in a fundamentally different way than their competitors.