The Orange Socks Story I’ve Never Written Before
BrainZooming
OCTOBER 23, 2017
The occasion was presenting our first strategic market plan at Yellow Transportation (whose name was Yellow but whose color was orange) to the senior leadership team. When the Fast Company article appeared in January 2002, someone came to my office to ask if I’d seen it. Current Orange Socks. I said I hadn’t. I was horrified!
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