“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
Qmarkets
JULY 8, 2017
. Using the right innovation (tool) for the job. Arguably, the principle of Open Innovation was utilized for the first time by Professor James Murray in 19th Century Oxford, England. A History of Open Innovation. The Innovation Gamble. Lego – Bankruptcy. Lego – Innovo Beneficus.
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