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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. We also continue to help companies understand changes in workspace technology.

Video 52
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When tough times are ahead, you should double down on innovation

Idea to Value

Disruptive innovation usually starts from the low-end of the of market , which means that these innovators are uniquely positioned for tough times. For example, during the 2008-09 financial crisis, most companies cut their technology budgets by 20-30%. That obviously meant quite a bit of trouble for most technology companies.

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IDEA 2008: An Interview with David Armano

Boxes and Arrows

As IDEA 2008 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. I would say that the formal training I received didn’t really happen until I enrolled into design school (Pratt), and that’s where I learned the basics of design as well as how it intersected with technology.

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Why you need extreme constraints to fuel innovation

hackerearth

The team calls itself a curiosity driven research group at Stanford, trying to invent novel technologies with clinical applications with a current focus on resource-poor settings. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising.

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Why Activists Succeed – and Will Change Yahoo

Adam Hartung

But Motorola never launched another successful phone, the technology changed, and Motorola had to sell its cell phone business (that pioneered the industry) in order to pay off debt and avoid bankruptcy. Yahoo was an internet advertising pioneer. Only in 2008 Ballmer-led Microsoft made an offer to buy it for $45B!

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Blockchain: A Real-World Example of the Power of Innovation

IdeaScale

The first white paper about blockchain technology was released in 2008. Digital marketing loses money to click fraud every year. This is fraudulent clicking of pay-per-click advertisements that generate fraudulent charges for advertisers. Blockchain is one of them. Industries and Blockchain.

Examples 113
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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

In our combined 15+ years experience working with clients in our respective industries ( digital marketing and technical communication ), we have been amazed with how many folks want to rush to design before they have content goals in place. The first step is to get them talking about strategy and not talking about technology.

Design 83