Thinkers360 - Thought Leader Interviews
MARCH 22, 2024
We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.
Idea to Value
MARCH 12, 2020
Disruptive innovation usually starts from the low-end of the of market , which means that these innovators are uniquely positioned for tough times. For example, during the 2008-09 financial crisis, most companies cut their technology budgets by 20-30%. That obviously meant quite a bit of trouble for most technology companies.
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Boxes and Arrows
SEPTEMBER 4, 2008
As IDEA 2008 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. About David Armano David has over 14 years of experience in the communications industry, having spent the majority of his time in digital marketing and experience design.
Boxes and Arrows
DECEMBER 18, 2018
Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. When we worked on StyleLike, an influencer marketing platform for fashion brands, we started the job by interviewing potential users. Reviews on AirBNB.
Adam Hartung
MARCH 30, 2016
Yahoo was an internet advertising pioneer. The biggest event in digital marketing is the Digital Content NewFronts in New York City this time every year. Big digital platforms spend heavily to promote themselves and their content to big advertisers. Only in 2008 Ballmer-led Microsoft made an offer to buy it for $45B!
hackerearth
AUGUST 10, 2017
CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. When Virgin America had limited marketing budgets, it got creative and partnered with Victoria's Secret and HBO (2007-2008) to redefine customer experience for their flyers.
Boxes and Arrows
DECEMBER 18, 2018
Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. When we worked on StyleLike, an influencer marketing platform for fashion brands, we started the job by interviewing potential users. Reviews on AirBNB.
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