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Your Guide to Incremental Innovation: Examples and Lessons from Global Brands

Qmarkets

It’s a series of much smaller innovations that make sure that a product consistently evolves over time and becomes more competitive in the market. In a competitive landscape, even small improvements to existing features can have a substantial impact on a product or service’s standing in the market.

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CPG Industry Innovation

eZassi

They also look to outside ideas in competitions like the P&G Ventures Innovation Challenge, sharing the stage of ideation with promising startups. Following the competition and battling over market share is not a viable strategy. CPG brands that learn from the past can possibly find competitive leverage in the future.

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How to Keep Innovating in an Economic Downturn

Innov8rs

Competitive Advantage In all circumstances, leaders will and should have strategic priorities on top of their minds. Usually, you need innovation for that, which means that you either adapt to current challenges or lag behind the competition. Why shouldn’t you just give up on innovation when times are tough?

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Innovate, Adapt, Overcome: How to Beat a Recession with Idea Management & Continuous Improvement

Qmarkets

However, by developing an innovation strategy that anticipates a downturn, you can help your enterprise weather the storm and even uncover lucrative ways to gain a competitive edge. It’s estimated that a loss of more than $2 trillion in world-wide economic growth occurred between the second quarter of 2008 and the first quarter of 2009.

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When tough times are ahead, you should double down on innovation

Idea to Value

For example, during the 2008-09 financial crisis, most companies cut their technology budgets by 20-30%. However, during the same timeframe even the worst quarter of revenue growth for Salesforce.com was above 20%, thanks to their then uniquely flexible Software as a Service (SaaS) business model with very limited up-front costs.

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IDEA 2008

Boxes and Arrows

37signals’ products do less than the competition—intentionally. Getting Real – Jason Fried Jason Fried is the co-founder and President of 37signals , a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.

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7 Things Every CEO Should Know About Their Patents

Anaqua

To give two stark examples, we turn to the market crash of 2008 – caused by a cascading failure in financial markets that devastated our economy and destroyed market capitalization – in 18 months, the Dow lost over 50 percent of its value.

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