2008 Creativity Design Thinking Social Innovation 
Tullio Siragusa
SEPTEMBER 25, 2023
Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Ideate Time to get those creative juices flowing.
Be-novative
APRIL 21, 2021
According to McKinsey , Governments’ have announced $10 trillion in reconstruction funds just in the first two months of the crisis, which is three times more than the response to the 2008–09 financial crisis. Design Thinking methods and AI can help them find the right connections. and nothing is totally impossible.
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