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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Ideate Time to get those creative juices flowing.

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Future Trends 2021: Purpose & Co-creation

Be-novative

According to McKinsey , Governments’ have announced $10 trillion in reconstruction funds just in the first two months of the crisis, which is three times more than the response to the 2008–09 financial crisis. A Design Sprint is a great quick version of doing all steps of understanding, ideation, prototyping, testing, implementing?—?but

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