Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
However, very few managers are able to explain their company’s business model ad-hoc, and even fewer can define what a business model actually is in general. How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?” Magretta, 2002).
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