who-are-we 
Idea to Value
OCTOBER 13, 2021
The Overton Window was developed by policy analyst Joseph Overton, to explain how ideas and policies would only be viable if they fell within a range of what society would accept. Radical: Ideas which are very divisive and unacceptable to people who hold the opposite view. Therefore will not be accepted by society overall.
Idea to Value
AUGUST 26, 2016
One of the most common questions I get asked when talking to companies about their issues with innovation is “how do we prevent someone stealing our ideas? Should we get them all patented?” And then use those patents to sue other companies who are actually working in that space! What patents are supposed to do.
Boxes and Arrows
JANUARY 7, 2013
It is quite long, so we’ve broken it into several sections. If there are no design engineers, a system architect and GUI lead may be the best option for software expertise. They may have worked with people who called themselves designers, but who proposed horrendously difficult solutions that seemed “cool.”
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