Boxes and Arrows

JANUARY 7, 2013

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. What is this product going to be? Who is this product for? When is the version we’re designing going to be released? How does this product fit into the overall product strategy? Copyright (c) 2009.

Project 106

Project Marketing Design Product Strategy 106

BrainZooming

SEPTEMBER 28, 2015

Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

Boxes and Arrows

SEPTEMBER 2, 2013

When I left the company three years later, more than 150 teams at that company were using Scrum for developing both infrastructure and product features. In 2009, I moved on to Salesforce.com, where Agile methods (including Scrum) were implemented across their entire research and development organization. Trust and earned respect.

Agile 111

Agile Technical Review Software Review Development Team Review 111

Boxes and Arrows

JANUARY 7, 2013

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.

Marketing 43

Marketing Guidelines Underperforming Technical Team Design 43