Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
In 1994 Peter Drucker defined business models as “stories that explain how enterprises work” and answer the age-old questions of Peter Drucker’s Theory of Business – “Who is the customer? How do we make money in this business? WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000).
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