Destination Innovation
JUNE 8, 2023
by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.
BrainZooming
OCTOBER 13, 2015
We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Brainzooming Has an Answer!
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Michael Roberto
FEBRUARY 23, 2022
The news spurred me to think about how I teach in our business strategy course about deterrence with regard to incumbents and potential entrants in a particular industry. Lafley recounted the story of P&G's failed entry into that market in a Harvard Business Review interview in April 2011. We’d already bought all the advertising.
mjvinnovation
JULY 6, 2021
In 2011, Google defined the online decision-making moment as the Zero Moment of Truth or ZMOT, for short. Here we can witness the massive benefit of geo-marketing and advertising strategies. “I Omnichannel is a strategy for integrating a company’s sales and relation channels, offering a fluid shopping experience.
Stephen Shapiro
AUGUST 29, 2022
I previously started posting the 40 strategies from my Best Practices are Stupid book. As you read this and the other chapters, please remember that this book was published back in 2011. Although a workable solution may have been found using this strategy, it is unclear if that was the case.
The Human Factor
APRIL 6, 2022
Since 2011, when Facebook Live was first introduced, live-streaming has become increasingly popular on social media platforms. . You can check out this great resource to prep for your live strategy on TikTok. . Advertise on TikTok. Spend money on advertising your brand on other people’s channels. . Contests/giveaways.
Boxes and Arrows
OCTOBER 29, 2013
This becomes a strong habit and this strategy of scanning a visual stimulus is executed automatically, even if the viewed stimulus does not contain text. In short, web users tend to act as if they were blind to advertisements or other types of redundant information, which can only distract them from completing the task. Conclusion.
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