2011 Marketing Radical Innovation Underperforming Technical Team 
ITONICS
JULY 30, 2018
A strategic innovation field, let’s call it “ opportunity space ”, can be found by connecting all the dots between bits of diverse information you already know and put them together in a way that breaks a pattern. So why is it so very important to take this upstream step in the innovation process?
hackerearth
MAY 12, 2017
It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.
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