2011 Marketing Technical Review Video 
Stephen Shapiro
FEBRUARY 25, 2020
March 2011: I submitted the final manuscript to Penguin for Best Practices are Stupid. It covered a wide range of topics related to innovation: strategy, organization structures, measures, technology, and more. April 2011: Almost immediately after submitting the manuscript, I conceived the concept of a “Challenge Toolkit.”
The Human Factor
APRIL 6, 2022
TikTok, one of the most popular social media apps on the market, might be just the platform to turn you into an online sensation. . TikTok has taken the world by storm with its compelling video-sharing features. . The truth, however, is that it can also be a powerful marketing tool as long as you know how to use it right! .
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Idea to Value
AUGUST 26, 2016
Originally, patents had a simple purpose: By filing a patent, an inventor or company showed how their new technology worked, in exchange for legal protection for the duration of the patent. billion , predominantly for the approximately $4 billion worth of patents it possessed around smartphone technology. Does this system still work?
hackerearth
APRIL 25, 2018
Innovative healthcare technologies can help optimize health services, reduce threats to public health, make the diagnosis of life-threatening diseases more efficient, offer effective clinical services, and facilitate communication between doctors and patients. In 2011, it developed ECG on BlackBerry smartphones. Source: Nexeon.
The Inovo Group
FEBRUARY 10, 2021
At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. In frustration, Yuan left Cisco to establish his own company, Zoom Video Communications. The idea was rejected.
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