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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. A video by Ukrainian journalists during the height of the protests captured the mood, calling for a shift in values. In 2009, it felt like the world was ending. The post 2024: A Pivotal Year first appeared on Digital Tonto.

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This video shows how bacteria evolve resistance to antibiotics

Idea to Value

Harvard Medical School just released the video above to showcase a recent experiment to map out how bacteria adapt and evolve to overcome antibiotics. As you can see in the video, the bacteria quickly colonised the first section (rectangle) without any antibiotics, but stopped once they met a slight dosage of antibiotics.

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The Book that Took 9 Years to Publish

Stephen Shapiro

March 2011: I submitted the final manuscript to Penguin for Best Practices are Stupid. April 2011: Almost immediately after submitting the manuscript, I conceived the concept of a “Challenge Toolkit.” The database would be supported by flashcards, videos, and an expert system. Each video described a lens from the spreadsheet.

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Nine Short Innovation Lessons from Lego

Destination Innovation

David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. As recently as 2011 90% of Lego’s users were boys. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles.

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How Steve Jobs predicted what would cause Apple to lose its innovative edge

Idea to Value

Apple has long been seen as one of the world’s most innovative companies, but since the passing away of Steve Jobs in 2011 it has found it much more difficult to continue innovating. This can also happen in technology companies which have developed a monopoly, as Jobs cites happened with Xerox and IBM in the 1980s.

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#2,051 – 2021 Breakthrough Nominee: vTubers

Greatest. Idea. Ever.

One of the ways that my life changed the most in 2020 was starting a new routine of watching YouTube before going to bed thanks to my discovery of ASMR videos that help me fall asleep. Before that I never really watched anything on YouTube, not crazy cat videos, Dude Perfect trick shots, unboxing videos, or gaming streams.

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