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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In recent years, big data and deep learning algorithms, and the ability to spread processing power across thousands of computers in the cloud, is making this process more and more effective. For example, Skype is now able to translate a video chat between two people speaking different languages, in real time. So what comes next?