Customer Co-Creation: A Deeper Path to Empathic Understanding
Legacy Innovation Group
APRIL 1, 2019
A classic example of the workshop approach was Heineken's 2012 Heineken Open Design Exploration Edition 1: The Club, which engaged designers from all over the world with a panel of 100 veteran clubbers to conceive a progressive pop-up club in Milan intended to be representative of the next generation of clubs.
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