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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

A classic example of the workshop approach was Heineken's 2012 Heineken Open Design Exploration Edition 1: The Club, which engaged designers from all over the world with a panel of 100 veteran clubbers to conceive a progressive pop-up club in Milan intended to be representative of the next generation of clubs.

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From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

Mibelle Group is an experienced producer of consumer products, but the company needed some closer contact with its end-customers. Developing a new business model in an established company is a challenging task and it needs motivation, perseverance, stakeholder management and a lean startup approach.

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50 what-if questions to reimagine the future

Board of Innovation

Users can contact businesses via Whatsapp. A recent study by the University of Colorado Boulder found that average smart phone users are willing to pay up to $5 extra for a typical application – or ‘app’ – that won’t monitor their locations, contact lists and other personal information. Faster replies are free. GE is working on it !

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50 what-if questions to reimagine the future

Board of Innovation

Users can contact businesses via Whatsapp. A recent study by the University of Colorado Boulder found that average smart phone users are willing to pay up to $5 extra for a typical application – or ‘app’ – that won’t monitor their locations, contact lists and other personal information. Faster replies are free. GE is working on it !