Legacy Innovation Group

APRIL 1, 2019

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

The BMI Lab Blog

FEBRUARY 15, 2018

But Mibelle Group quickly understood that they needed to tackle this challenge, so they allocated some resources and started a business model innovation process with a clear goal: to engage with end-customers to actively prevent declining sales. We have to find the value that people are willing to pay for and make it real.

Groups 49

Groups Innovation Resources Ideation 49

hackerearth

MAY 12, 2017

It is not just meaningless verbiage like some of us believe it to be. Although the company may be witnessing flat growth in the US, it is beautifully afloat in a sea of competitors such as Mattel Inc., The company created an experience “around” the movie and engaged its buyer compellingly and completely. Source: [link].

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

hackerearth

SEPTEMBER 15, 2017

Being innovative or creative looks like an inherent trait to most of us, doesn’t it? The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson The book hopes to makes you realize that true innovation comes from beyond your realm of expertise. So what happened along the way then?

LEAN 12

LEAN Entrepreneurship Innovation Case Study 12