The Detriments of a Command-and-Control Culture and the Power of Design Thinking
Tullio Siragusa
JULY 24, 2023
The command-and-control approach stifled this innovative idea, leading to a missed opportunity that contributed to Kodak’s decline. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012. Result: This empathetic redesign led to increased market share and strong customer loyalty.
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