Brands In Memoriam 2012


Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Ready made portions for young working professionals weren’t a home run in a market with as much choice and variety as ours.

The Past and Future of Experience Design

Boxes and Arrows

Even though we worked with clients and colleagues who were engineers, branders, business strategists, marketers, and chief officers of everything, we were afraid to color outside our own little box of the Web. Louis Cheskin , probably the first experiential marketer, was researching experiences (including emotions and core meanings) back in the 60s.


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Business Model Canvas for Puppies, part II

Grasshopper Herder

We'd finished off the product/market fit side of the canvas. When we last left off, our intrepid Puppies-as-a-Service Business Model Canvas was looking pretty good. Business Model business model business model canvas business plans puppies user experience

Leaping Into Indie UX

Boxes and Arrows

Podcast Summary In this episode Chris Baum speaks with Donna Spencer , Lynne Polischuik , Justin Davis and Erin Jo Richey at the 2012 IA Summit about their interactive panel discussion Taking the Plunge: Diving Into Indie UX. Show Time: 33 minutes 40 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes.

The Last Word on This Election Year


All week I have been trying to devise a clean getaway post for the year 2012 and it has been a struggle. I referred to a recent hiring notice from the Obama 2012 campaign. And it won the 2012 campaign. The lesson here is hardly isolated to politics , it is a story of marketing at large. Business Marketing Politics analytics e-commerce FiveThirtyEight Jeff Greenfield Nate Silver Peggy Noonan predictive modeling Presidential Election

Data 40

Innovations to be thankful for… & the importance of the NPD process

Robert Brands

This week, let’s reflect on some of 2012’s best new ideations. Read on for a list of five amazing innovations that have been granted the prestigious Edison Award in 2012 ( [link] ). . The Edison Awards honor excellence in new product and service development, marketing, human-centered design and innovation. After sitting down to Thanksgiving dinner last week, it is hard not to think of all that we have to be thankful for.

Back to Business


Here is the text that appeared in the Wall Street Journal, October 25, 2012 , reprinted for convenience: “Policy makers should acknowledge that our growing debt is a serious threat to the economic well-being and security of the United States. Credit markets need to flow. All of this underlies the free markets we cherish.

Innovation Balancing Act

Robert Brands

Not only did Jobs go back to his former company, but he changed the market in an astounding way. Key Considerations – Remember to monitor start-up costs, speed to market, scale to volume and other metrics. IP Protection – IP and Patent protection lock in your competitive advantage and support sales results and market share. On June 15th of this year, Nik Wallenda became the first person ever to walk across the roaring Niagra Falls on a 2-inch wire.

Our Real Work Begins


It becomes too much like a sporting event, the candidate is coached and the marketing team fuels the public rivalry. It has been over a week now since our Presidential Election, a good time to reflect. A broad consensus would seem to exist that it is good the election is over — on this we can all agree, and hey, that’s a start. If the numbers tell the tale correctly, slightly more than half of us are pleased with the outcome and slightly less than half not so much.


I.N.N.O.V.A.T.I.O.N : Creating a Culture of Innovation

Robert Brands

RROI gives easy-to-implement and immediately useful ideas for setting and reaching goals like bringing “at least one new product per year to market.”. A strong leader in innovation must think creatively, understand the market, and not only endorse, but push for innovation within their team. Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways.

Supporting the “R” in R&D

Robert Brands

The result of over reliance on Open Innovation is smaller, incremental innovations versus market-changing breakthroughs. When it comes to Research and Development (R&D), a majority of the new product development process involves the “D” from concept to launch. However, the “R” is where most breakthroughs come from – and it is in jeopardy due to recessionary cuts and the short-term pressure for monthly and quarterly results.

Tips 40

Don’t Fear the Fad


As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? But organic fair-market nine-grain soft crust, probably a fad. I am not certain internet keyword search will last forever, but the last decade and a half have proven pretty rewarding, at least for one company that currently commands better than 70% market share.

Comfortably Numb, Stupidly Unashamed


It’s supply and demand, free-market capitalism, 100% free speech, no law against it. I have been agonizing for weeks whether to write about Rielle Hunter. The notion of a single additional millisecond consumed by the public on this media danse macabre peels the skin from my typing fingers. Still I need to share a few words, less about what’s happened, more about how troubled I am with our inability to look away from the body.

Facebook After The IPO


Timeline makes little sense as a consumer experience, perhaps it’s meant to be something else, a comprehensive framework to compile marketing data, I don’t know. It was late to market, and the user interface appears cobbled together. Can’t live without it, using it less, and minimal trust for the brand — some action items there for the development and marketing teams. I bought a small amount of Facebook in the IPO. It was a flyer.

Data 40

Lady Gaga takes innovation to avant-garde levels

Innovation 360 Group

Identical copies with a nearly equal quality will sooner or later enter the market. How offers become almost impossible to copy. WHAT ARE YOU SELLING? By understanding what you are actually selling, you can find your unique abilities and become sustainably competitive. Sitting on the plane home from Monaco and have just, together with some Bearing colleagues , run our innovation management program at Monaco’s business school and the MBA program of Luxury Goods.

The Quality Chronicles


There is no argument that we live in a world of staggering speed, where competitors race to meet customer needs and time to market matters. The most critical constant of which I am aware in delivering great products to market consistently is for Quality to be owned by everyone involved in innovation—from designers to developers to marketers to feedback from end-users. The recent “failed IPO” of BATS has to be a cautionary tale.

What is Gamification?


Gamification has been categorized as quite possible the next big thing in the world of marketing, both online and offline. Companies and businesses are starting to realize that using the same techniques that turn gamers into addicts is an effective strategy to market their products. A very well-known recent example of gamification employed by Google, the search engine giant, occurred during the month of August when the London Olympics of 2012 were in progress.

Crowdsourcing Innovation


The recent economic down turn has made many organizations look at the way in which they do business, especially when it comes to developing and launching new products to market. Most of these companies thought nothing of spending millions in the research and development of such products, knowing that they could just tag a few extra bucks onto the final price that would offset the costs of R&D.

Crowdsourcing – Welcome to the Future


Businesses usually request the job as a discrete chunk of work, such as a certain amount of software coded or marketing copy written, a web site completed, etc. Open market sites are perhaps the most common crowdsourcing sites and the ones that people are most familiar with. Back in 2006, Jeff Howe came up with the word “crowdsourcing” as a term for a new way of hiring people. In reality, it’s not new at all, but we’ll get to that in a minute.

Innovation success


Furthermore, due to the current demands of business leaders and the focus on operational excellence innovation is something organisational leaders often defer to the future and assume that it can be taken down from the shelf just in time to discover the “Eureka Moment” Organisations often begin to innovate when they are reacting to market change or more bluntly desperate to overcome declining sales. The word ‘innovation’ has been bandied about for decades.

Smarter Homes - Opportunities in the Growing Home Automation Market


The burgeoning interest in this technology provides an opportunity that businesses can’t ignore - the smart home market is projected to be worth $292.43B by 2024 and the output of relevant intellectual property continues to grow year over year (Figure 1).

Das Design Revolution

Boxes and Arrows

Consider these a checklist that will help you achieve the pinnacle of a shining portfolio, and get that all important job in an interactive marketing agency, turning above-the-line advertising into social media campaigns. Experience design comrades, I speak to you today because I have a vision. A vision where one day the person who really matters is back at the heart of our design processes.

Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!


Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour. The Realtime Marketing Lab 2015 Fall Tour is an international touring digital-social-online marketing event where you can find the newest ideas to address your digital marketing challenges.

Innovation MoshPit

Gregg Fraley

From the Printing Press to the iPhone, big new market-creating innovation happens when concepts from two different domains are combined. What’s Really Needed is an Innovation MoshPit. Reinventing Combinations, Concept Blends, and Mash-Ups. I’ve been touting concept blends in innovation for some time. My reason is simple, it’s a fast path to new and different ideas.

Go to Market Strategy – 10 Sections Your Strategy Plan Should Include


Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago. In b-school and for years in the business world, we created “marketing” plans. Everyone” is not an answer to describe the target market.

The Remarkable, Predictable Decline of TV

Adam Hartung

In 2012, I wrote a post, "The Day TV Died". Entertainment Innovation Marketing Strategy Television Trends Amazon prime apple TV netflix youtubeThe trends were visible- Netflix was poised to explode and was the stock to own. What's your ad plan today?

Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. The old leader, like eBay, keeps setting aggressive targets for its business, and tells everyone it will find new customers in remote geographies or vertical markets. But it almost never happens – because the market shift is making their offering obsolete. It is a fast growing market, which will displace many traditional banks.

How One African 'Misruptive' Innovation Company is Storming a Key US Market

BPI Thought Leadership Commentary

& Call it “mis-ruptive” innovation: breaking into a major new market by accident – and then storming that market by sticking to the same, humble business model devised for the original market.& & In 2012, the founders of Snapt& not only didn’t know what their A South African start-up is rapidly defining a new kind of business disruption in the US tech sector.&

Why We Are Entering A New Innovation Era.

Paul Hobcraft

Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. Posted on November 9, 2012. Posted on July 30, 2012. The period of 2012 to 2014 was a far from quiet time. We argue that innovation almost always impacts three constituents: the customer, the competitors or markets they are in and the innovator themselves. Credit: Acacia Communications.

Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go


When translated into a simplified creative strategy formula, you can consider ways your brand could use a comparable formula to develop a new creative strategy: Is there a creative idea out in a market comparable to yours that is gaining attention and buzz that you could copy ? Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

Wikipedia – A Lateral Idea in Action

Destination Innovation

But in 2012 the print edition ceased production. Encarta was discontinued in 2009 by which time a new and mighty competitor was dominating the market – Wikipedia. In the 1930s there were 2000 salesmen in the USA knocking on doors and selling sets of Encyclopedia Britannica. They were selling a highly regarded product and were on handsome commissions. By 2000 the set comprised 32 volumes of carefully researched entries provided by 100 full time editors and 4000 contributors.

What is the ambition matrix and how does it work as part of an innovation portfolio?

Idea to Value

Here is the original image of the Ambition Matrix from the article: Original Image of the Ambition Matrix from HBR 2012. ”, which relate to which customer groups and markets you are trying to sell to.

The 10 Reasons People Buy New Products

New Markets Advisors

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. Consider P&G’s Tide Pods, which were introduced in 2012. The global wellness market is large and growing. I write frequently about Jobs to be Done ?—?a

How Google Erased Anonymous Tracking and Nobody Noticed

Outside Innovation

Then, in 2012, after the social media platforms had completely changed the game, I circled back to Google et al, in a blog post entitled: " How can you keep Facebook, Google, et al from Tracking You and Your Friends. Google Marketing PrivacyI have long been a fan of anonymous tracking versus personalized tracking.

Why Tesla Could Be the Next Apple – and Put a Hurt On Exxon

Adam Hartung

In a market of 95million barrels per day production, electric cars made a difference of 25,000 to 70,000 barrels of lost consumption; ~.05%. Markets that did not exist for mobile products 10 years ago are now huge. When markets shift, they often shift a lot faster than anyone predicts. Tesla was barely an up-and-comer in 2012 when I said they would far outperform GM, Ford and Toyota. Market shifts are never predicted by incumbents, or those who watch history.

How China’s Shenzhen became the world capital of hardware innovation

Idea to Value

By 2012, this had grown to about 66% of the population. This huge market means there is ample room for large numbers of new entrants every year to offer new services. startups are able to exploit the knowledge, infrastructure, manufacturing capabilities and market size which the big dragons helped build. When people talk about innovative cities, most people think of Silicon Valley near San Francisco, Berlin, London or Singapore.

Nine Short Innovation Lessons from Lego

Destination Innovation

David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In 2012 Lego launched ‘Lego Friends’ with a more realistic ‘mini-doll’ Sales to girls tripled. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles.

PokeMon Go – How Nintendo Beat Microsoft and Sony With an End Run

Adam Hartung

units, and in 2012 sales were off another 50%. Even though both were unprofitable at the business, neither was ready to concede the market. Nintendo was becoming a market afterthought. Meanwhile, back in 2009 Nintendo had 70% of the handheld gaming market with its 3DS product. The market for handheld games pretty much disappeared, dealing Nintendo another blow. Both companies did little to address the growing market for mobile gaming.

How Google Erased Anonymous Tracking and Nobody Noticed

Outside Innovation

Then, in 2012, after the social media platforms had completely changed the game, I circled back to Google et al, in a blog post entitled: " How can you keep Facebook, Google, et al from Tracking You and Your Friends. Google Marketing PrivacyI have long been a fan of anonymous tracking versus personalized tracking.

A $7.6B Write-off Plus Layoffs Is Never a Good Sign Microsoft

Adam Hartung

Because between 2011 and 2013 Nokia had already lost half its market share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? It was already clear in June, 2012 that the new Windows tablet – Surface – was being launched with a distinct lack of apps to challenge incumbents Apple and Samsung. And there was no doubt that Windows 8 had missed the mobile market. Less than 5% market share.

16 Creative Thinking Questions from the Most Innovative Companies


What can we do to deliver innovations when they need to get to market vs. when we’re done tinkering? Branding and Marketing. The 2018 Fast Company Most Innovative Companies issue arrived Saturday. It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized).

How to Take Meaning from a Black Swan Event

The Inovo Group

– Nassim Nicholas Taleb, Antifragile: Things That Gain from Disorder, 2012. The COVID-19 pandemic, a fifty-percent drop in the price of crude oil, and the knock-on effects to businesses and markets have upset the global order. Antifragile: Things That Gain from Disorder (2012).

Leading Innovation = Managing Uncertainty

Strategyzer Innovation

While generating new ideas and inventing new technologies is important, it is even more important for innovators to identify the unknowns that have to be true for their ideas and technologies to succeed in the market. We can only claim to have succeeded at innovation when we find the right business model to profitably take our idea or technology to market. Google constantly improving their search engine), taking existing products to new markets (e.g. 2012).