Brunner

JUNE 6, 2023

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52

Data Management Marketing Report 52

CREATORS

JUNE 19, 2017

Today’s competitive market has made it both trendy?—?and Instead of concentrating on their principal markets and relevant technologies, they cast their net wide? —? By addressing a broader range of startups, these corporations feel more in tune with the market. and necessary?—?for the printed newspaper?—?these

How To 40

How To Innovation Strategy Strategy 40

Adam Hartung

MAY 15, 2016

by January, 2013 when Lampert appoints himself CEO. The traditional Sears market was niched up across big box retailers like Best Buy, clothiers like Kohls, tool stores like Home Depot, parts retailers like AutoZone, and soft goods stores like Bed, Bath & Beyond. Leaving Sears’ market “hollowed out.”

Trends 36

Trends Technical Review Innovation Leadership 36

Boxes and Arrows

MARCH 10, 2015

The optimization market is hot and tool selection may seem complicated at first. The good news is that broader interest and increased competition is fueling an all-out arms race towards simpler, more user-friendly interfaces designed for non-technical folks. Integration with CMS/analytics/marketing platforms. Tool selection.

Software Review 88

Software Review Tools Analysis Data 88