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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

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My Experience with Innovation Influencing

Phil McKinney

Innovation influencer marketing is a new and exciting way to get your company's customers and investors on board. The history of influencer marketing dates back to the early days of traditional advertising. Recently, the term “influencer marketing” has become popular thanks to the rise of social media.

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Context matters

Boxes and Arrows

What makes a marketing e-mail or newsletter efficient? The act of clicking certain element in a marketing e-mail is a result of a longer process of identifying, assimilating, and analyzing its content. Learning how to read and gaining experience in this activity shapes our perception since early childhood. Text and reading.

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Lessons from Apple and the Swiss Watch makers

Rmukesh Gupta

I personally think that this is a pivot point in the watch industry and there is a lot that other entrenched players can learn from how the Swiss watch makers missed the plot. It took decades of innovations and millions of dollars in advertising for the Swiss watch industry to become the cynosure of watch lovers. Lessons learnt: 1.

Trends 40
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Lessons from Apple and the Swiss Watch makers

Rmukesh Gupta

I personally think that this is a pivot point in the watch industry and there is a lot that other entrenched players can learn from how the Swiss watch makers missed the plot. It took decades of innovations and millions of dollars in advertising for the Swiss watch industry to become the cynosure of watch lovers. Lessons learnt: 1.

Trends 40
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Strategic Thinking – What do you LOVE about your business?

BrainZooming

While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you. What brought this up was a planning and strategic thinking workshop we were conducting for a business-to-business client.