The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. It’s not just the quality of products or the catchy jingles.
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