The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Brainstorm ways to bridge the gap between the current and the aspirational personality. They unveiled the “Bélo,” which they described as the “universal symbol of belonging.”
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