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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Ideate Time to get those creative juices flowing. Launch a limited edition to sense the market pulse.

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Hackathons—HR’s best friend

hackerearth

Thanks to the digital era, the market is now flooded with tools, apps, and processes to help HR pros kick back and relax. The event held in San Francisco in 2014 drew over 100 professionals collaborated to come up with solutions to improve employee engagement. Wipro held an internal hackathon for its employees in June 2014.

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How Israel’s Oldest Bank Is Engaging Employees to Become a Leader in Banking Innovation

Qmarkets

Since deployment, the Bank has run ongoing idea challenges, engaging thousands of the bank's employees in online idea brainstorming to tackle a variety of the company's challenges. Finally, we must expand into new markets and explore with new lines of business. QM: Is that where an innovation management software fits in? Ran: Exactly.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360 Group

Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. A good example is Scania, which cranked up its innovation drive to file 357 patent applications in 2014 alone, almost one patent per day.